The Ash Kumar Group of Companies is comprised of professional’s hand selected by Ash Kumar himself. From Managing Directors to Specialist Educators, they have been key in building a brand based on his vision and his philosophy on the foundation of expertise, loyalty, excellence, sharing and learning.  

These highly skilled, trained group of professionals are responsible for representing not only the brand but also Ash Kumar himself. Ensuring business is conducted ethically, honestly and with integrity is of utmost importance. They pride themselves in being ambassadors and role models in the beauty industry. It is this pride and sense of leadership the team possesses that proves they are looking at the bigger picture when it comes to Asian beauty. It is their goal to deliver superiority in all aspects of the brand, treating their clients with respect, bringing refined professionalism and providing the coveted “Ash Kumar Experience”.



Award winning, Celebrity Makeup & Henna Artist founded an internationally recognised Beauty Brand based on the pillars to educate, empower and create opportunities for others. Through careful orchestration and attention to detail, he has built this brand through discipline, dedication and determination and delivers luxury, elegance, style and sophistication.  

Like a true artist at heart, Ash Kumar wanted to inspire, educate, empower and create opportunities for others. As a result, this led him to start his very own Training Academy in the UK, Canada and the USA.  Ash Kumar is the first South Asian Beauty Brand to break barriers into the western beauty world, becoming a cutting edge leader in henna, hair and makeup.  Encompassing Training Academies across Europe and North America, a Professional Line of Henna Products and World Renowned Bridal Services.  It has been Ash Kumar’s delivery of excellence that has made a coveted name in Asian beauty globally.

Ash Kumar was born and raised in London yet his inspiration has come from his travels across the globe and architecture, modern arts to culture.  A student of life - his ethos is to inspire, share, celebrate and learn more about the world.  

Ash Kumar's international portfolio spans from working with Corporate Organizations, Hollywood, Bollywood & Musical Stars.  Over the last decade he has had the opportunity to work with;  Virgin Media, Swarovski, Thorntons, XFactor UK, Aveda, Estée Lauder, Emirates, Cadenzza, Shah Rukh Khan, Aishwariya Rai, Julia Roberts, Madonna as well as many others.

Most recently Ash is creating work for non-beauty related companies, he is now sought after for his artistry, design & creative direction. Ash Kumar exceeded beyond arts of beauty as he challenged the traditional view of henna with new perspectives and brought it into the modern design world, creating a design lifestyle through his masterpieces. This has now became several projects and collaborations from global brands. His next chapter -Ash Kumar The Artist :



Soosan Ladha has been with the Ash Kumar Group of Companies since 2010.  While Soo's academic background is in Education, she had the opportunity to be trained at the Ash Kumar Studios in London to pursue her interest in Henna.  Ash was impressed by Soo's passion and ambition, and within just a few short weeks of returning to the USA, she was offered a key position as Training Course Advisor for North America.  

Soo’s professionalism, natural flair in management, her dedication to the Brand combined with her organization and leadership skills, led to her current position-Managing Director of The Ash Kumar Group of Companies (Global).  Reporting directly to Ash Kumar, she oversees the day to day operations in every segment of the Brand (Ash Kumar Artist Agency,  Ash Kumar Academy UK and USA, Ash Kumar Beauty Shop Online UK, USA and Canada)

She shares Ash's vision in expanding the already established global AK platform for aspiring artists, empowering them with the reach, tools, materials and drive to succeed in the world of beauty. Driving his core belief that every single person who touches the Brand, should have an “Ash Kumar Experience.”   Ash Kumar-the brand, have set the standard for other Asian Beauty Companies Globally to follow suit, by surpassing expectations and bringing the wider beauty community together.

Soosan has achieved many accomplishments as a businesswoman within the AK Brand sector, and is fast becoming a role model for many aspiring Asian Women in business.  What drives her is the belief that woman can have  it all.  She believes that you can be a mom, a wife, a friend, a sister and a career woman without sacrificing one for the other.  “The secret to success......Work harder than you are working right now”.



Executive Artist and Henna Educator for the Ash Kumar Academy Canada -  Dr Shafeena Premji has two deep passions and purposes in life - mendhi and medicine. She is a practicing physician in Obstetrics and Women's Health but also an extraordinary and skilled mendhi artist.

She began her henna journey at the age of 17 when she became inspired by the artistic design and history of henna and how it makes a woman feel sensual and beautiful. The process of becoming a professional artist happened without her even realizing it. She recalls "studying" the astounding work of Ash Kumar and trying to deconstruct his design process in her own mind.

Shafeena is Ash Kumars #1 fan! When she finally met him years after admiring his work, it was a dream-come-true. And when he personally asked her to join the Academy during her 2nd day in her henna course, she knew being an educator was meant for her Shafeena believes that God has blessed her with the natural skill as a henna artist, and feels that through the AK Academy, she can now inspire and help her students dreams come true.

Shafeena LOVES bridal mendhi. That's where she is inspired the most. There is gratification in spending quiet special moments with her client as she transforms her into a beautiful bride in preparation for the most important day in her life. Every bridal design is unique, each having its own focal point, and customized to suit the client.

As an Executive Artist and Henna Educator for the Ash Kumar Academy, Shafeena thoroughly enjoys the classroom time with her students. She brings a very beautiful spiritual component to the classroom where she is inspirational, motivating, warm and approachable  - all these which comes very naturally to her. In her eyes, every student represents one more opportunity to change a life, uplift a soul, and to inspire someone towards their deeper passion for art in their life.



Sarina began her exciting journey with the AK brand in 2012. Her passion for Makeup bought her to the AK Studios in London’s where she went on to complete the AK Hair Makeup & Henna Course, and then showcased her skills in a professional portfolio shoot which was later featured in a Magazine.

Since then Sarina has been part of incredible experiences at AK. This includes being part of the talented Makeup & Styling Team for high end client bookings as well as numerous international bookings.

Her creativity, energy and warming personality caught Mr Kumar's eye which opened an amazing door of opportunity for her to become part of the Elite Management Team at AK heading the AK Artist Agency.

As The Artist Manager for the global team (AK International Makeup and Henna Artists) Sarina is responsible for a worldwide client base, delivering the highest standards expected by the Brand to all her clients from intimate family events, high profile corporate events to lavish celebrity weddings.

Sarina is living the dream of being a part of the most prestigious brand and experiencing history in the making . She endeavours to always bring her fresh positive energy to ensure that every bride has the ultimate AK experience.

She believes that if you keep faith in your passion and natural abilities then your passion and natural abilities will always speak for itself.



Mitasha is a freelance makeup artist with over 15 years of experience in the beauty industry based out of Northern California. Starting as a cosmetics manager at Macy's in 2003, she has worked her way through the rungs of the beauty industry obtaining valuable knowledge and experience to better her skills and to provide the best service possible for her clients. Mitasha has represented numerous cosmetic brands over time such as Biotherm, Shiseido, Christian Dior, Clinique, Lancôme, Estee Lauder, Chanel, Elizabeth Arden, Benefits, Sephora, M.A.C Cosmetics, & Guerlain Paris to name a few. 
She began her journey with Ash Kumar Beauty in 2011, taking the Bridal Hair, Makeup & Styling Course in New York.  This catapulted her career in the South Asian Bridal Market in Northern California and beyond.  In 2012, launching her own bridal services company which now caters to South Asian Brides.  Mitasha was invited to join the Brand as a USA Makeup Educator and since then has grown tremendously.  She empowers her students to push themselves to do the best work they can,  while keeping true to her kind and inspiring personality, making each class a fun and knowledgeable experience for all her students! 
Mitasha delivers an expertise in soft glamour and High Definition makeup applications with an emphasis in contour and highlight. Dedicated to creating stunningly beautiful looks while making others feel and look their absolute best through the art of makeup is her passion! Specializing in traditional to soft dewy glam and high definition party and bridal makeup looks.
Mitasha aspires to empower the women she meets and making them feel beautiful inside and out.  She believes that makeup allows her to uplift a person’s spirit and that everyone is beautiful and their natural beauty should not be masked but be simply enhanced. 



Sharmin Kassam officially started her journey with the Ash Kumar Brand when she completed the Toronto Henna Class in 2014. As a Civil Engineering Technologist working in the construction industry, she never anticipated taking her passion for henna to a professional level; it was the kind words of her friends and family that helped her officially take the plunge.  

Falling in love with the quality and integrity behind the AK Group of Companies, she persevered through school, and her full-time work while consistently staying connected to the Ash Kumar Community. Sharmin’s passion, organization and driven nature brought her to the point of becoming the official Product Stockist for Canada in 2016, and in 2018 started her new role as USA/ Canada Academy Admin  reporting to Soo Ladha.

As someone who strongly believes in the motto, “practice, patience, perseverance”, she feels that every person dedicated to honing their craft can only get better by being mindful of these three elements. It is only a constant implementation of this motto she says, that has brought her the opportunity to represent the Ash Kumar Brand.



Lavanya’s journey started with Ash Kumar in 2016 where she wanted to pursue her passion in Henna, Hair & Makeup.  She is from a Computer Science background but has always had an artistic flair and interest in beauty & design which she believes is her inner passion.
Upon designing jewellery it is then Lavanya discovered how diverse and unique you can be as an artist. This is where her love for Henna began as she was amazed by intricacy & parallels of henna art.  After completing all the Ash Kumar professional courses this opened up new horizons to creativity and Lavanya gained more confidence as an artist.
She took every opportunity that came her way to create beautiful breathtaking bridal makeup  & henna shoots. Her attention to detail, eye for jewellery and her love of using colour is reflected in each look she has created thus far.
Although Lavanya enjoys all areas of makeup she feels working with Brides and Bridal Makeup is the most exciting! She believes each bride should feel special and receive a unique and individual look personalised to them. Blending traditional with modern to achieve that truly unique result.  Her friendly and relaxed approach towards her brides ensures that not only the bride but the entire bridal party is rest assured that the special day will be a memorable one!
The opportunity to become part of the Ash Kumar Team was a dream come true and a wonderful chance for Lavanya to mature as an artist and bring many more smiles to women during those special occasions in their life. 
Lavanya believes that every woman is blessed with natural beautiful.. Highlighting and bringing the enhanced natural beauty to the forefront is always her focus.